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Consumer as Individual : Consumer Perception - Coggle Diagram
Consumer as Individual : Consumer Perception
The Elements of Perception
Sensory input
The Absolute Threshold
Ambush Marketing
Experiential Marketing
The Differential Threashold
JnD's Implications for Product Pricing and Improvement
JnD's implications for Logos and Packaging
Subliminal Perception
Perceptual Selection
Motives
Selective Perception
Selective Attention
Selective Exposure
Expectations
The Stimulus
Perceptual Organization
Grouping
Figure and Ground
Product Placement
Used by the cast
Integrated into the plot
Associated with a character
Closure
Perceptual Interpretation : Stereotyping
Physical Apperance
Descriptive Terms
First Impressions
Halo Effect
Perceived Risk
Perceived Risk Varies
Low-risk Perceivers
Broad Categorizers
High-risk Perceivers
Narrow Caregorizers
Consumer Imagery
Brand Image
Positioning
Package Image
Service Image
Perceived Price
Perceived Quality
Store Imafe and Perceived Quality
Producet Quality
Intrinsic Cues
Extrinsic Cues
Manufacture's Image and Perceived Quality
Institutional Advertising
Service Quality
Servqual Scale
Ourcomes
Processes
Price/ Quality Relationship