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St E's city outreach project - Coggle Diagram
St E's city outreach project
Value Proposition
Benefits for St E's
Awareness of St E's work
Marketing for event space
Funding for St E's
Benefits for city organisations
Deeper connection to climate change issues
Support for people challenged by issues of CC / political polarisation / mass migration
Positive CSR PR
St E's work aligns with corporate sustainability objectives
Key messages
Four stories
Community across differences -
integral to all stories
Values in action
Opportunity in crisis
Protecting the sacred
Insurance / city focussed content
Always reinforcing the St E's message
Political neutrality / viewpoint diversity
UK centric by default
PR
Media
Outside the Echo Chamber
FB / Instagram
LinkedIn
Email
Freddie's city contacts
Audience
Insurance professionals
C-suite
Future leaders
City businesses
Influencer organisations
WeMeanBusiness
Chapter Zero
GARP
Principles for Responsible Investment
ClimateWise