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Financial KPIs vs LY & Target (sessions, conv rate, revenue,…
Financial KPIs vs LY & Target (sessions, conv rate, revenue, transactions, AOV, COS%, rolling)
Website Health
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Page Speed (core web vitals, GT Metrix vs competitor)
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Conversion
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Reviews (trustpilot invitations sent / reviews received / conv rate, trustscore) + Google reviews
Acquisition
Channel Split (Sessions, revenue bounce rate, conversion rate over time) - Last click & First click
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SEO (domain authority vs competition, Sitebulb SEO score, average visibility score)
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Behaviour & Engagement
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Content Performance (transactional vs non transactional, top 10 of each, top 10 exit pages)
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Email marketing (conv rate, monthly sign ups, revenue & total list size)