Marketing the right services to the right patients: With the cost of care delivery rising, healthcare organizations need to capture every ounce of revenue possible, whether it is through elective surgeries or an ancillary service such as nutrition or fitness counseling. Mass emails are a daily annoyance, and healthcare organizations are sometimes as guilty as any other vendor of sending too many regular, generic "blasts" to everyone they've ever seen in any capacity. Today, technology can help hospitals streamline their email outreach efforts. So if, for example, a rural hospital wants to alert a subset of patients age 50 and over to its new cardiology service for heart scans, they can connect with that demographic through the use of such a tool. Utilizing technology can help physicians leverage information and exchange data in a way that not only supports patient care, but fosters the growth of value-based care. Keeping patients engaged and happy starts with building the meaningful, intimate relationships with patients. Technology can help physicians with this endeavor.