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MARKETING PLAN - Coggle Diagram

- - - - SIZE
        
        GROWING OR SHRINKING
        
        FACTORS INFLUENCE
        
        PRESENCE OVERSEAS (w or s)
        
        WHERE MAKES MOST OF THE PROFIT
        
        LEADING BUSINESSES
        
        SIZE MARKET (of the l.b)
  - - - NEEDS
      - WHERE FITS
    - - TARGET CUSTOMERS
        
        INTERESTED IN
        
        PROBLEMS
        
        NEEDS
        
        COMPETITORS (MTN)
        
        BETTER
    - - PRIMARY
        
        FIRST-HAND
      - SECONDARY
        
        PUBLICLY AVAILABLE
        
        GOV. + TRADE + REPORTS
  - - - NEEDS
        
        ALREADY
        
        DIFFERENT P/S FULFIL SAME NEED
        
        OF YOUR
    - - MARKET
        
        PLAN
      - AUDIENCE
        
        MOST LIKELY
    - - GENDER
        
        LOCATION
        
        INCOME
        
        FAMILY SIZE
        
        PREFERRED MEDIA CHANNELS
        
        LIKES/DISLIKES
  - - - DO WELL?
      - BETTER?
    - - NEED TO IMPROVE
        
        COMPETITIVE
      - COMPETITOR DO
        
        BETTER
      - HOLDING
    - - MARKET TRENDS
        
        INCREASE SALES
      - USE
        
        ADVANTADGE
    - - ADVANTAGE
        
        COMPETITORS
      - HARM
  - - - SAME P
    - - SAME NEED
        
        PIZZA
    - - P/S THEY SELL
        
        SIMILAR P/S
        
        WHAT
        
        ENGAGE
        
        LOCATED
        
        HOW COMPETITIVE
        
        HOW MUCH MARKET SHARE
        
        CHANNELS
        
        STRENGHTS & WEAKNESSES
- - - - SIZE
      - EXPANSION PLAN
      - PROFIT FIGURES
    - - ESTABLISH
      - INCREASE
  - - - RADIO
      - SOCIAL MEDIA CHANNELS
      - NEWSPAPER
      - LOW-COST PRICING
  - - - CURRENT MKT GOALS
  - - - BUSINESS & MARKET GROW OR CHANGE
- - - - SUCCESS
  - - - STRENGHTS & WEEKNESSES
    - - BETTER OR DIFFERENT
    - - TIME FRAMES MKT ACT.
    - - CHANNELS
        
        MESSAGES
        
        TOOLS