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H & M, image, image, image, image, image, image, working women …

- - - - Women wear: shoes, bags, accessories, beauty, clothes
  - - - H&M offer for men Clothes is smart suits and shirts for works and festive occasions , Sports clothes for sports use and shoes and accecories .
  - - - gym wear & yoga wear that made from recycle polyester.
        
        swimwear that made from sustainable materials.
- - - - special day promotion
        
        H&M offer discount on selective clothes on special public holiday / event
        
        63rd merdeka sale
        
        father day sale
      - membership promotion
        
        H&M offer membership for its customer with free of charge.
        
        customer can just sign up with provide birthday to become member
        benefit of membership
        
        10% discount on first purchase
        
        earn point when shop & achieve target point can change reward
        
        free online return
        
        birthday offer
        
        create brand loyalty from customer
      - garment recycle program discount
        
        who donate any condition, any brand of unwanted clothes will receive 1 voucher of 15% off 1 item for every bag (max 2 voucher per day).
        
        benefit
        
        potential consumer are easily attracted by this promotion.
        
        create 2 win situation
    - - TV advertisements
        
        H&M create creative advertisement for its latest designs.
        
        advertisements telecasted at on channels mainly watched by youth
        
        to increase brand awareness
      - YouTube
        
        H&M has its own YouTube channel to engage with its customers.
        
        promote new design
        
        share fashion information
        
        share promotion sales
      - Digital Marketing
        
        H&M apply excessive search engine marketing and social media marketing to attract the potential consumers
        
        H&M webpage
        
        blogger
        
        Facebook, Twitter, Instagram
      - Magazine
        
        H&M make advertisement through on famous magazines such like the Vogue.
        
        printed magazine
        
        online magazine
        (more toward to nowadays lifestyle, it effectively attract customer)
    - - customer
        
        H&M make its products and services known to its customers by using social media, video and printed paper platform.
        
        Customers promote H&M products through word of mouth and even go viral. This gives a lot of benefits to H&M, especially during the sales promotion season.
        
        H&M used interaction platform in social media to reach maximum customer.
        
        hashtag & comment in Instagram and Facebook.
      - partnership
        
        Collaboration with celebrities, famous designer
        
        Robert Cavalli
        
        Jimmy Choo
        
        special & limited design create more brand value and attractive to customer.
        
        Collaboration with sustainable group to create good quality of clothes
        
        Sustainable Apparel Coalition (SAC)
        
        Zero Discharge of Hazardous Chemicals (ZDHC)
        
        create customer loyalty through good quality clothes.
  - - - offers women, men and children fashion
        
        clothes
        
        jeans
        
        skirt
        
        dresses
        
        suits
        
        sportswear
        
        shoes
        
        bags
        
        accessories
    - - More toward to sustainable packaging because H&M aim to use reusable & recyclable plastic packaging by 2025.
        
        Plastic packaging remain used in transport process and online order but costumer are encourage to bring along their shopping bag.
        
        Every plastic/paper bag are charged for RM0.20. The money collected from plastic/paper bag will be donated to WWF Malaysia
    - - The range includes from designer collaborations to casual and sport wear.
        
        Material
        Mostly H&M garments are made from sustainable material such like organic cotton & recycle pet bottle.
        Other material such as cashmere, linen, silk and leather also used by H&M
        
        Style
        
        Casual wear of H&M basically often have minimalist style.
        
        Some collection are specially designed for sustainable program toward environment by reduce unwanted and harmful waste.
        
        Product of Monki under H&M brand find inspiration in today’s fashions but bear a twist of Scandinavian and Asian street style.
    - - free of hazardous chemical
        H&M set strict requirement for supplies in using chemical dosage in washing, dyeing and printing processes
        
        free from innocent animal be killed for production
        H&M product policy commits that only accept & use leather from animals that have been bred for meat production.
        
        extra protection
        H&M provide Ultraviolet Protection on swimwear & it strictly follow the chemical restriction when process manufacture.
  - - - affordable price for everyone
        
        Casual tee is set at (RM19 - 30)
        
        Casual skirt & dresses (RM 40 - 80)
        
        higher price for specific purpose clothes
        
        Professional looking & cocktail dresses
        (RM 119 - 149)
        
        blazer, coat, jacket
        (RM 79 - 269）
        
        extra charges on online purchase
        Delivery fees for online store are about RM 24.90 because it delivered from Netherland.
      - price for men wear are slightly expensive than women wear because mainly focus on women fashion.
    - - H&M offers various discounts on their new and exist design.
        
        strategy to boost sales
        
        maximize revenue
        
        The discounts are offered on both online and retail stores.
        
        limited offer that with minimum spend of amount will get x discount off in a time period
        
        discount deal from a x low price.
        
        buy 2 at x amount price / buy 2 free 1
  - - - online retailing
        
        H&M online store through website & mobile app launched in Malaysia since May 2017.
        
        the use of filter selection help customer easily search for their clothes.
        customer can pay by using online banking and other payment methods when online purchase
        
        All orders will shipped from warehouse in Netherlands
      - physical store
        
        H&M started to open physical store in Malaysia at year 2012
        
        all H&M new trend clothes will also sold in Malaysia same along with H&M headquarter store.
        
        some special collection might only sold at specific store in Malaysia.
    - - The products are made at nearly 800 factories that are situated in Asia and Europe
        
        The clothes from H&M Malaysia store are imported from Asia manufacturer such as Cambodia.
        
        because cheaper shipping cost
- - - - made from at least 50% sustainably sourced materials (organic cotton and recycled polyester)
        
        hoodies that made from organic cotton and recycled PET bottles
        
        The cotton in baby clothes is organic and sourced through the Better Cotton Initiative (BCI).
      - jean redesign collection
        
        men fashion
        
        jacket
        
        jeans
        
        bucket hat
        
        shopping bag
        
        made from denim that collected through recycle garment project and from production leftover.
        
        made with lesser metal rivet and zipper & remove the back leather patch.
  - - - harry potter theme
      - pink panther
      - Justin Bieber apparel
      - spongebob square pant
      - holloween collection/ horror movie theme
      - minion
  - - - Including all age, gender, and body.
        
        categories include casual, smartwear, home, occasion, dresses and sport
    - - elegant and minimalist designs
        (conscious collection )
      - neutral and unisex type fashion
        (eytys x h&m)
      - 90s streetwear fashion
        (kangol x h&m)