MICE new trends, formulas and strategies JULIUS SOLARIS & CORBIN BALL
HYBRID EVENTS
100% virtual events had failed.
New dynamic
We are able to see the results at the end of 2021.
STRATEGIES FOR THE FASTER RETURN TO EVENTS
We can create new strategies that can allow us the return of this industry.
Wynn Resort in Las Vegas is improving new plans to achieve this objective.
STRATEGIES
Apps with the control of the daily rapd tests.
Bubble groups during the whole event.
Temperature control
Covid Areas if someone feels bad.
MORE DAYS
ITB Berlín (The World's Leading Travel Trade Show) only lasts 5 days.
divide the event in 2 groups
MOBILITY
If we adapt the space and mobility to recovery we can move safety
Take temperature of all passangers
Guaranteeing social distance
Have electronic transport tickets
Put more trains, buses, subways...
Make all rental bikes electric
new strategy
Do the event for 10 days and we can so we can reach more people.
More people could go to the event
Our target could be bigger than before
if we implement all the strategies, formulas and trends discussed above we can reach people safely preventing the spread of the virus..
So for this 2021 the MICE sector has to try de Hybrid Events. This is a mix of live and
virtual audiences.
live events with few participants that
can go to the event in real life
VIrtual attendance
ENGAGEMENT
We have to get the public's attraction to go to the events
Everyone is currently consuming online content
Take advantage
Focus our marketing strategy on the target that we want to come
STRATEGIES
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Social media campaigns
Advertising through famous people: Singers, actors, politicians, influencers...
Online Talks
Advertising on Youtbe, Netflix, HBO,...