MICE new trends, formulas and strategies JULIUS SOLARIS & CORBIN BALL

HYBRID EVENTS

100% virtual events had failed.

New dynamic

We are able to see the results at the end of 2021.

STRATEGIES FOR THE FASTER RETURN TO EVENTS

We can create new strategies that can allow us the return of this industry.

Wynn Resort in Las Vegas is improving new plans to achieve this objective.

STRATEGIES

Apps with the control of the daily rapd tests.

Bubble groups during the whole event.

Temperature control

Covid Areas if someone feels bad.

MORE DAYS

ITB Berlín (The World's Leading Travel Trade Show) only lasts 5 days.

divide the event in 2 groups

MOBILITY

If we adapt the space and mobility to recovery we can move safety

Take temperature of all passangers

Guaranteeing social distance

Have electronic transport tickets

Put more trains, buses, subways...

Make all rental bikes electric

new strategy

Do the event for 10 days and we can so we can reach more people.

More people could go to the event

Our target could be bigger than before

if we implement all the strategies, formulas and trends discussed above we can reach people safely preventing the spread of the virus..

So for this 2021 the MICE sector has to try de Hybrid Events. This is a mix of live and
virtual audiences.

live events with few participants that
can go to the event in real life

VIrtual attendance

ENGAGEMENT

We have to get the public's attraction to go to the events

Everyone is currently consuming online content

Take advantage

Focus our marketing strategy on the target that we want to come

STRATEGIES

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Social media campaigns

Advertising through famous people: Singers, actors, politicians, influencers...

Online Talks

Advertising on Youtbe, Netflix, HBO,...