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MARKETING CONCEPT - Coggle Diagram
MARKETING CONCEPT
DEFINITION
MANAGEMENT
PROCESS
CUSTOMER
REQUIREMENTS
IDENTIFY
ANTICIPATE
SATISFY
INVOLVES
PROCESS FOR EXCHANGE
AN 'OFFERING'
ACTIVITIES
KNOWLEDGE/ADVICE
ENTERTAINMENT
FACILITIES
GOODS
SERVICES
PROVISION OF VALUE
ORIENTATION
SALES
HARD SELL
MARKETING
CUSTOMER REQUIREMENTS
UNDERSTAND
ANTICIPATE
FUNCTION
TEAMS
BRANDS
ACCOUNTS
SALES
INDIVIDUAL
LESS RESOURCES
RESPONSIBILITIES
MARKET
DEVELOPING TRENDS
OPPORTUNITIES
THREATS
COMPETITION
DETERMINE
OBJECTIVES
STRATEGIES
IDENTIFY
CONSUMERS
OFFERING VS NEEDS
POSITION IN MARKET
MANAGE
BRAND
CONSUMERS
ATTRACT
RELATIONSHIP
REPUTATION
LOYALTY
PRICE
VALUE
COMMUNICATED
EXPERIENCE
PROCESS
OFFERING
ORGANISATION
VISION
MISSION
STABILITY
STRATEGY
VALUE
MARKET
ANALYSIS
CUSTOMER
VALUE
NEEDS
FORMULATION
DELIVER
VALUE
SATISFACTION
CAPTURE
SALES
PROFIT
MARKET SHARE
