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SESSION 4 OUTLINE - Coggle Diagram
SESSION 4 OUTLINE
ACTIVITY
WHAT MARKETING INVOLVES
MARKETING CONCEPT
MISSION AND VALUE
6 TESTS
MISSION AND VALUES
MARKETING ENVIRONMENT
COMPETITIVE ADVANTAGE
STRATEGIC OBJECTIVES
SOCIETAL FORCES
COMPETETIVE FORCES
ANSOFF
HISTORY OF MARKET RESEARCH
MARKET RESEARCH
ETHICS
CUSTOMER DATA
OUTCOMES
UNDERSTAND
MARKETING CONCEPT
RECOGNISE
VARIETY
MARKETING
SUPPORTS
INNOVATION
APPRECIATE
MISSION STATEMENT
MARKETING
BIG IDEAS
ORGANISATION
IDENTIFY ORGANISATION
PURPOSE
MISSION
EXAMINED AGAINST
EXTERNAL ENVIRONMENT
COMPETITORS
RESEARCH
INFORMS
FORMULATION
EXECUTION
FEEDBACK