Project Documentation and Company Programming - Coggle Diagram
Project Documentation and Company Programming
Plans and Programs
Definition of objectives
Setting the objectives is a crucial part for the development of any project since they determine what are the goals to which you want to reach
Definition of Information Needs
Determining information needs is important for strategies, defining criteria and using the best tools necessary for what is being displayed.
Plans and Programs Developments
The evolution of sales must be assessed from different points of view
For specific actions
By point of sale
It is essential to have its mechanisms perfectly defined in order to offer a good sales and customer service, and satisfy their orders in the shortest possible time.
To sell the maximum amount of the product you sell, you must know perfectly at a technical level, and you must also be aware of substitute products, those of the competition and the news in the sector.
Content monitoring of the programs:
It should be borne in mind that there are always three stages in which success or failure is determined that correspond to planning, execution and evaluation.
Forecast and Prospective
Businesses must adapt to constant changes to meet customer needs. For this it is very important that the organization has real goals.
Basic types of input to the planning process
A thorough analysis of the situation
A statement of overall performance objectives
Market Participation Objectives
Sales Volume Goals
Environmental monitoring consists of searching and processing information about changes in an organization's environment.
Analysis of data
The data is analyzed in order to obtain precise conclusions that will help us achieve our objectives.
Generation of Possibilities
The analysis occurs simultaneously with the data collection.
Collection of Information
The researcher only plays the role of researcher and observes situations of interest
Obtaining, interpreting and communicating information oriented to decisions, which will be used in the strategic marketing process.
Technique that is carried out by applying a questionnaire to a sample of people.
Your knowledge of the local context
Review what is known and what has been published on the subject
Consultations with experts in the field
Effective sales force management is important because responsibility for executing sales and distribution is highly decentralized.
Source of information that can be obtained from local economic organizations.
Source of information found within the company.
Its purpose is to obtain the knowledge and confidence of consumers of the company in general and not of a particular product.
Communication with the market through advertising media taking into account some criteria.