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CDPSG3[CO] Chapter1 – War and Peace, CDPSG3[CO] Chapter2 – Co-opetition,…
CDPS
G3
[CO] Chapter1 – War and Peace
How This Book Is Organized?
Part 1
Chapter 2
describes all the players and analyzes the elements of competition and cooperation
Value Net
Chapter 3
introduces game theory
taking the essential principles and starting them in a simple and clear fashion
Chapter 1
outlines the game of business
basic concepts
Part 2
five elemental PARTS
Tactics
Add values
Scope
Players
Rules
Business is
War
Gore Vidal
U.S. airline industry
Peace
Bernard Baruch
Microsoft & Intel
A New Mindest
It's simultaneously War(competition) and Peace(cooperation)
win-win
win-lose
which is the most effective approach
dynamic
need a framework
What Game Theory Has to Offer?
finding the right strategies
because
clear and explicit principles make you understand the reasoning behind a proposed strategy
making the right decisions
solve
many interdependent factors and no decision can be made in isolation from a host of other decisions
a common language for discussing alternatves
build consensus
expend and build on
options which never have been considered
aspects which have been ignored
Game Theory
history
World War II
1944
Cold War
1994
Nobel Prize
Reinhart Selten
John Nash
John Harsanyi
Federal Communications Commission
help it design a $7-billion auction spectrum
Now
business strategy
grew up quickly
John von Neumann & Oskar Morgenstern
published
Theory of Games and Economic Behavior
politics
military strategy
economics
law
evolutionary biology
computer science
British naval vs German submarines
proven in practical life-and-death situations
the real value for business
the interplay between competition and cooperation
What You'll Find in This Book?
interweave real-life stories with game theory
summarize the lessons in the form of checklists
makes our analysis more descriptive & prescriptive
stay skeptical
give us enough evidence through case studies to accept or challenge their conclusions
comprehend game theory and apply it ourselves
new terminology & new meaning of the familiar terms in game theory
Changing the Game
nothing is fixed in business
why
Real success comes from actively shaping the game you play--from making the game you want, not taking the game you find.
how
game theory is systematic
change the PARTS
change the way you play and the game you play
CDPS
G3
[CO] Chapter2 – Co-opetition
Playing multiple Rules
Making Maket
bunching effect
complementors in making maket
competitors in dividing maket
sole +more
Toys "R" + McDonald's
congregating
Jekyll and Hyde
complementor and competitor
both
taking the bad side
movie theater & video renting
computer & paperwork
business-as-war mindset
complementor
turning good down
Citibank
best policy
get together to enlarge the pie
good and evil
A Player You can't Avoid
government
competitor
money and education
complementor
basic infrustration and civil order
supplier
oil and road
behide-the-screen role
making roles
customer
buying goods and service
examaples
business
U.S. airline & Delta
AT&T and Motorola
non-profit
MOMA & Guggenheim
Thinking Complements
chicken-and-egg situation
make the pie bigger
EXAMPLE
Intel
chip
Microsoft
software
Proshare
phone
Compaq
PC
make one product or service more attractive
2.The Value Net
Players
Customers
Suppliers
Competitors
Complements
Comlpementors
Partner or Ally
but not necessilly and inherent tension
has been overlook
Vertical dimension
Resources
Suppliers
Company
labor &row matirial
Money flow
Customer
Company
Company & Suppliers
products and services
Company
Customer
Horizontal dimension
Competitors
ex
Coca-cola & Pepsi-cola
product v.s. product
Comlpementors
ex
Oscar Marer & Coleman's
product in the market
The Supplier Side
Compaq ＆Dell
Competitors
for supply to Intel
Complements
also be competitor with Intel
American & Delta
compete for airport facilities
cooperate
that Boeing can get cheaper price
Recognizing Symmetries
Competitors
Complements
Surfing the NET
Ex.University
Customers
Students
Employing a professional service from school
Parents
Pay for their children’s education
Companies
Send employees to learn more knowledge
Government
Pays for tuition scholarships
Commissions research for university
Donors
Seek fulfillment,prestige,opportunities to shape future students
Competitors
Admission office
Compete students
Faculty
Compete government and foundation grant money
Market
Compete in same education market
Teacher
Compete for better teacher
Online
Compete with online courses
Complementors
University
Creating the market for higher education environment
Kindergarten,elementary,junior high school,
Housing
Computer
Offer students more convenient life
Hotel accommodations
Own education place
Cultural activities
Restaurant
Appeal students
Suppliers
Publishers
books、journals
electronics information service
Staff
Faculty
Administrators
Friend or foe?
Complementor
May be your friend, but If they suffer little,you will get more
Competitors
Win—Win is the best way to succeed with each other
No one can be purely friend or foe,there is duality in every relationship
There are both win—win and win—lose in all relationships
G3
IBS 107212043 彭竑愷 Josha
IBS 107212013 蔡亞諠 Jasmine
FIN 106214040 朱娩賢 Megan
IBS 108212505 葉尊瑩 Clare
PHD2 108245907 少彤 Elixir