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Marketing Enviroment - Coggle Diagram
Marketing Enviroment
Macro Enviroment
Social
Unhealthy Foods
"Hello Fresh"
Lack of work time
Technolocgical
3d Printers
Economic
Xercise4Less
Environmental
Recycling
Political
public-private partnerships
Legal
Data protection act
Allergen labelling
Ethical
Fairtrade
Forest Stewardship Council
Soil Association
Micro Enviroment
Customers
Consumer
Business
Reseller
Governemnet
International
Marketing Intermediaries
Help
Distribution
Selling
Promoting
Suppliers
Resources
Raw materials
Competitors
Direct
Substitues
New entrants
Publics
Media
Governemnet Organisations
Financial Org/Persons
Consumer groups and activists
Local Communities
General Public
Competitive Advantage
Stratergies (Michael Porter - 2004)
Differentiation
Focus
Cost focus
Differentiation Focus
Cost Leadership
Differential
Five Forces (Michael Porter - 1979 and 2008)
Strengths & Weaknesses
Rivals
Buyers/Customers
Suppliers
Substitues
New Entrants
Unquie Edge
Strategic Objectives & Strategic Focus
Ansoff Growth Matrix
Market Penetration
Present Product
Present Market
Product Developemnt
New Product
Present Market
Market Development
Present Product
New Market
Diversification
New Product
New Market