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influencer marketing - Coggle Diagram
influencer marketing
Finding the right Influencer
Influencers range from Nano to Mega:
Nano = 1000 - 10000 Followers
Micro = 10000 - 50000 Followers
Mid Tier = 50000 - 500000 Followers
Macro = 500000+ Followers
Mega (Somtimes) = 1Million + Followers
when looking for an proper influencer (an influential) aim to find those who are credible or have an expert status in a specific area, known as industry or category influencers
can use a top down funnel of different tier Influencers
Macro influencers - topic experts
influencer next step
Micro Influencers
Customer Persona Lookalikes
(influence next step)
Target Audience
Customers
identify relationship parameter,
can analyse the ability of the influencer to engage with audience, via comments etc.
check if they are popular across multiple platforms
2 more items...
3 R's Formula
Reach x Relevancy x Relationship = Influence
Important to look at Month On Month Growth rate, as high growth influencers are better as they have stronger immediate power
https://socialblade.com/
can help to identify new upcoming Influ.
Over all funnel structure
TOF - Brand Awareness
Branded Post
2nd Step in funnel-
Consideration
CTA to follow
Influencers request audience to follow brand
3rd Step In Funnel-
Conversion
Email Subscription
BOF- Brand Loyalty
Constant Brand Posts
Have Influencers constantly posting about brand to create top of mind positioning
Optimizing Bio on Socials
Requirments
New followers should be able to easily read bio and understand:
-Who you are/ What youre Selling
-Unique Value Proposition (UVP)
-Call To action
some CTA's Could be
-"Sign up to our waitlist via the link in Bio"
-"Sign up to get 1 of 100 limited stock"
-"Get Access to X piece of Free Content"
-"Use this discount code X for $25 off your First purchase"
-"Use link in below to check out our full range of X"
-"Follow us to win X product"
Push CTA's In every post,
for example can request people
to sign up to be notified
when X product is back in stock
Create a Trackable short link with
google UTM Parameters to track your conversions
https://contentmaximiser.com/how-to-create-trackable-links/