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Goals / Strategies for Hasbro - Coggle Diagram
Goals / Strategies for Hasbro
Strategy: Who is our audience / customers?
College Students
Adults
Seniors in nursing homes
High School Students
Parents of tweens
Millennials
People suffering from depression
mental health issues
Corporate Organizations
families with kids
Individuals in the military
couples
Goals: What does the organization want to do? (From our point of view)
Promote board games as a great way to connect with loved ones
leverage new technologies such as AR/VR during covid
physically or digitally
Board games are better than video games
In-person interactions
closer relationships vs random people online
more creativity
Reduce screen time = better mental health
We can connect via board games while maintaining social distance
Loved ones in another household can connect digitally?
empower people to spend time with each other
board games for work team building activities
learn about other colleagues in multiple sites
form of employee engagement
enables employees to destress
multi-player board games (e.g. monopoly)
Strategy: What are our personas?
Viviane, an older teenager away at college for her first year
working parents trying to bond with their kids or each other