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SAMPLING - Coggle Diagram
SAMPLING
RANDOM SAMPLE
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STRENGTHS
Method is unbiased, likely to be representative (if sample is big enough)
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SYSTEMATIC SAMPLE
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STRENGTHS
AVOIDS EXPERIMENTER BIAS, MORE REPRESENTATIVE THAN A SIMPLE RANDOM SAMPLE
FOR A LIST OF THE POPULATION, EVERY NTH PERSON IS SELECTED TO BE IN THE SAMPLE
WEAKNESSES
NOT FULLY RANDOM, THERE MAY BE PATTERNS IN THE LIST THAT LEAD TO A BIASED SAMPLE
STRATIFIED SAMPLE
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STRENGTHS
AVOIDS RESEARCHER BIAS, MORE REPRESENTATIVE THAN RANDOM SAMPLE
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OPPORTUNITY SAMPLE
DEFINITION
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WEAKNESSES
Biased, as drawn from a small part of target population (examples?)
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