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marketing sucks - Coggle Diagram
marketing sucks
Mistakes
Obsession about tactics
Tools
Can be blinded
takes money
Not building a pre release community
who is your otaku / fans
detailed parts of the game. they are interested
passionate user base
not planning linearly
community building
Spend only after you have a community
retain
not understanding branding
LOGOs are not branding
branding is the manifestation of your positioning
dont go into better than you kind to branding
dont make consumers feel dumb
adjust consumers perceptions
leave impression
Why the hell would i play your game?
Consumer profiles
Innovator
Early adopter
Mass Market
Laggards
Intro
Growth
maturity
Decline
Influence goes in different direction
Traditional
Digital