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Consumer As Individual: Changing Consumer Attitude - Coggle Diagram
Consumer As Individual: Changing Consumer Attitude
Assigning Causality and Attribution Theory
Door-in-the-Face Technique
Attributions Toward Others
Foot-in-the-Door Technique
Attributions Toward Others
Self-Perception Attributions
Analyzing Self-Attributions
Changing the Motivational Functions of Attitudes
The Value-Expressive Function
The Ego-Defensive Function
The Knowledge Function
Associating Brands with Worthy Objects or Causes
social events
cultural events
The Utilitarian Function
Cognitive Dissonance and Resolving Conflicting Attitudes
Cognitive Dissonance
post-purchase dissonance
Resolving Conflicting Attitudes
The Elaboration Likelihood Model
the central route to persuasion
the peripheral route to persuasion