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Consumer As Individual: Consumer Attitude - Coggle Diagram
Consumer As Individual: Consumer Attitude
Attitudes and Their Formation
Sources of Attitude Formation
Increasingly social media
Personal experience
Family and friends
Internet
Media
Consumers Learn Attitudes
The Role of Personality Factors
Attitudes Occur within Situations
Attitudes Are Consistent with Behaviors
The Tri Component Attitude Models
The Cognitive Component
knowledge
perceptions
Altering Consumers’ Attitudes
Changing Brand Image
Changing Beliefs about Competing Brands
Changing Beliefs about Products
The Affective Component
emotions
feelings
The Conative Component
Multi Attribute Attitude Models
Attitude-Toward-Object Model
Changing the Perceived importance of attributes
developing new Products
adding an attribute
Theory of Trying-To-Consume
Personal impediments
Environmental impediments
Theory of Reasoned Action
Subjective Norms
normative beliefs
individual’s motivation
Attitude-Toward-the-Ad Model
Attitude-Toward-Behavior Model