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(Key demographics, Preferred channels, Key psychographics, Preferred…
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- Gender: 70% Male, 30% Female
- Occupation: Unemployed Shut ins/Hikkikomori, Salaryman, Student
- Education: Secondary/High School, College Undergraduates, College Graduates
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- Location: Grew up in a countryside/rural area
- Nationality Target: China,Taiwan, Singapore, Malaysia, Korea, Japan , Indonesia
- Income: Lower and Middle Class, Around RM 200 - RM 4000
- Watches the latest shounen anime
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- Follows youtubers and streamers who plays action games or review shounen anime
- Frequently researches walkthrough for video games online
- Watches trailers and reads game reviews on ign and steam before buying them
- Follows Wikis and fandoms related to shounen anime
- Love reading posts related to anime memes on social media
- Seeks to pass as much time as they can during quarantine
- Seeks to entertain themselves alone in solitude
- Prefers to keep all the entertainment to themselves in solitude and rarely interact with people
- Prefers media and content that can be consumed by a single individual
- i.e single player games, reading manga
- Keeping up with anime trends
- Enthusiastic when it comes to collecting more entertainment for themselves to consume
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- Foxes, wolfs, dogs and puppies
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- Squirrel, mouse, hamsters, sugar glider
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- Adventure/Travelling/Explorers
- Exploring a new undisclosed world
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- Flashy movements and combat techniques
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- Motivational shounen characters and stories
- Characters that are relatable
- Characters that struggle in the beginning, and get better and better as the plot goes on
- Modern weapons, guns, bombs, military and gangsters
- The typical gun violence you see in american entertainment
- Unnecessary controversial or social Justice related content
- E.g riots, drugs, genocide, sex crimes, white washing
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- Prefer to escape into the virtual realm while procrastinating
- I.e the internet, social media and computer games
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- Keeps up with the latest show out there
- Could binge watch an entire season the moment they are hooked
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3D action rpg game with flashy shounen like combat system (Kingdom Hearts, Devil May Cry)