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Marketing Research - Coggle Diagram
Marketing Research
Research Information
Behavioral - wants and why
Attitude - satisfaction & preference
Product development - test new strategies
Policy Development
Public consultation - government and public opinion
Communication - numerous channels
PR - media and brand positions
Market measurement - market segmentation
Strategic Goals
Set the goals
How do we achieve them?
What research?
Used by and delivery method
Results from research
Quantitative data - numerical form - quantity
Large samples
Market segment
Statistical analysis
Qualitive data
Text - verbal data
Qualities - attitudes - feelings - motivators
Requires interpretation
Ethics of marketing
Codes of practice
Bias marketing
Data protection