Please enable JavaScript.
Coggle requires JavaScript to display documents.
The Marketing Concept - Coggle Diagram
The Marketing Concept
Opportunities and Resources
Considerations
Evaluating
Envirmental scanning
Understanding capabilties and assets
"marketing opportunity"
Circumstances & Timing
When to take Action
Does the Window Fit?
When to not take action
CHANGE
Needs
Photocopying to scanning
Technology
Mobile Phones
Product
Music sharing
Channels
Online Retailing
Leglislation
Political
Adopting
Gather Resources
Transfer focus
Scale Back
Extract avalible profit
Exit Marketplace
SWOT
Strengths
Weaknesses
Opportunities
Threats
Defining Market
Evolution & Development
Identfying and Anticipating
Customer Satisfaction
Profibility
Instructions & Processes
communication
Delivering
Exchange offerings
Value
Customers
Clients
Society
Partners
Non-profit Org
Exchanges for...
Knowledge
Advice
Entertainment
Facilities
Provision of acitvites
Mission, Vision and values
Mission Satement
Specific
Fulfilling customers needs
Key Skills of Company
Opportunities & Threats
Achievable
Adaptable
Vision
Future-Focused
Innovation
Big Ideas
Adapating Misison Statement
Heritage of Org
Values, preferences, expectations
Enviromental factors
Resources
Competencies (efficient)
AVOID
Bland
General
Similar to competition
Unattainable
Values
Guidence
Socially Preferable
Personally Preferable
Corporate
Direction for ORG
Allocation of Resources
Marketing Process
Overall Objectives
Unit
Brand
market
Pursure Opportunities
Support
Funcitonal coordination
Marketing Orientation
Sales orientations
Satisfty Customer Requirements
Changes
Aniticipate Customer Requirements
Formulate offerings
The Market Function
Marketers Roles
Large
Account
management
Sales
Brands
Small
One Indiviudal for All roles
Responsibilties
Monitor
Trends
Opportunities
Threats
Competition
Determine
Objectives
Adherence to
Mission
Values
Vision
Stratagies
Identify
Customer Needs
Market Suitability
Management
Brand Identity
Relationships
Reputiation
Customer goodwill
Future
Income
Ward of Competition
Communication
Products
Services
Attractive to customer
Price
Meets their needs
Every Step Enhances Customer Experience
The Marketing Process
Steps
Strategy Selection
How you will deliver?
Final Step
Implementation
Monitoring
Evaluation
Forumlation of the offering
loyal customers
Capture Value
Sales
Market share
Profit
Analyise Market
Who is intrested?