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Asian Pantry, Digital Marketing Coordination, Team Structure - Coggle…
Asian Pantry
Marketing
Search Engine
Google
Google Shopping
Google Ads
Google Reviews
Social Media
Facebook
Facebook Posts
Facebook Groups
Asian Nom Nom
Buy/Swap/Sell
Other (Eg. Makan Makan)
Facebook Shopping
Facebook Messenger Campaigns
Facebook Ads
Instagram
Instagram Ads
Instagram Posts
TikTok?
Content
Blog
Video/Vlog
Email
Special Promo Campaigns (Refer to Sales)
Blog Posts
Newsletters & Announcements
Need to look for a more cost-effective solution
Affiliate
Influencer
Collaborations
SB Beauty (TBC)
Promotional Content Platforms
Oz Bargains
Display advertising?
Inventory
Pantry
Snacks & Instant Meals
Rice & Noodles
Drinks
Other Essentials
Fresh & Frozen
Bundled packages?
Customer Support
Website Chat
Email
Phone Calls
Facebook Chat
Phone SMS
Strategy
collab with other companies to reduce shipping
online lessons to cook
collab with ipantry
sponsor online cooking schools
Wholesale
Sales
Website
UX
Speed
SEO
Homepage Content
Product Content
Audits
Content Structure
Conversion
Banners
Product Reviews
Quick Add-to-Cart
Facebook Reviews
Products
New Products
Out of Stock Products
Fresh Club
Loyalty Program
Referral Program
Special Promotions
Special Events (Eg. Halloween)
Trending Pop Culture (Eg. Squid Game)
Flash Promotions
New products / Back-in-stock products
3rd Party Channels
Catch Marketplace
EagleFive (TBC)
iPantry
Uber Grocery
Finance
Expenses Tracking (Xero)
Fraud Management
Operations
Fufilment
Picking
Picklist Generation
Non-Fresh Picking
Fresh Picking
Packing
Delivery
XpressToYou (Melbourne Metro)
Courier
Fastway
Sendle
Australia Post
Local Pick-Up
Digital Marketing Coordination
Plan & execute digital marketing campaigns (Yvonne & Mikaela)
Build brand awareness
Generate interest / leads
Illicit action
Continually re-engage existing customers
Turn existing customers into promoters/evangelists
Maintain consistent brand messaging across all platforms (Deprioritised)
Review & approve all campaigns (Daniel)
Assess metrics to measure and adjust campaigns (Yvonne & Mikaela)
Ideate & test new growth strategies (Sokim & Mikaela)
Need to understand customers better, and which channels they interact with
Target market segments (Needs reassessment)
Keep watch of competitors (Yvonne & Mikaela)
Communicate with customers who shop with competitors (Reactive)
SEO/SEM: Search for key terms
Website & eDM mailing list: Visit competitor websites periodically
Campaigns: Recon & assess competitor campaigns
Social: Follow competitors' social channels
Coordinate digital marketing campaign planning & execution across all platforms (Daniel)
Team Structure
Daniel (Technology & Marketing)
Sokim (Strategy)
Steven (Operations)
Aiman (Customer Support & Admin)
Warehouse Team
Yvonne aka Proud Cactus (SEM/SEO & eDM)
Mika (Social & eDM)