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Facebook Marketing funnel 2 - Coggle Diagram
Facebook Marketing funnel 2
Stage 1 DCA Pruchase Conversion
Optimising for best creative and copy 3 of each, broad audience, $10 daily budget, conversion window of 7 day clicks or 1 day view
exclusions should include people who have purchased 180 days.
add (Behaviour>Purchase Behaviour>Engaged Shoppers)
Copy 1
Move on to new campaign (STAGE 2) with best creative and copy to isolate and test Interests and audiences
Copy 2
Creative 3
Copy 3
Creative 2
Creative 1
Stage 2 Audience Testing and scaling
test up to 8 segmented interests against 3 known successful copy & creative combos from DCA
each interest has a daily budget of $5
Copy and creative 3
Copy and creative 1
Interest/ Audience 4
Determine winning audiences with copy & creative combo, turn off non winning ads
Can start scaling budget or re-input to a new campaign to keep clean and then scale
1 more item...
Interest/ Audience 3
Copy and creative 2
Interest/ Audience 5
Interest/ Audience 6
Interest/ Audience 2
Interest/ Audience 7
Interest/ Audience 1
Interest/ Audience 8
Stage 3 Re-engagement Campaign
utilised in order to re-engage with those who have interacted with socials and website but not purchased
Purchase conversions, with the following audiences & $15 daily budget
-Visited IG page
-IG Page Engagers
-IG Post Saves
-Visited FB Page
-FB Page Engagers
-FB CTA Clicks
-FB Page Massagers
-FB Saved Page Post
-Exclude Purchasers
-exclude WCA 30 days
once ad is running and within a good ROAS scale budget and move to STAGE 4
•Unconvinced customers eventually purchase for 2 reasons 1. Price and 2. A recommendation from someone they trust.
•Make video of someone giving review and or add testimonials eg brands, Alya Skin Australia, Rural Cloth
•Add minor discount 5%
Stage 4 Retargeting Ad
Dynamic Product ad Purchase conversion for campaign objective budget is $15 daily per adset
3 type of adsets
exclude purchasers from targeting
VC + ATC 30 day All
Sale
VC + ATC 180day All
VC + ATC 7day All