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The Marketing Enviroment, marketing 1 - Coggle Diagram
The Marketing Enviroment
Macroenviroment
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Microenviroment
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CUSTOMERS
International markets: Buyer in other countries, including consumers, producers ,reseller and government
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Business markets: Buy goods and services for further processing or for use in their production process
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Public: Any group that perceives itself having an interest an interest in a company's ability to achieve its objectives
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Marketing Intermediaries: Marketing intermediaries help the company to promote, sell, and distribute it products to final buyers.
The company : Functional arears such as top management, finance and manufacturing and so on.
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