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Marketing environment, technological enviroment - Coggle Diagram

- - - - demographic environment
        
        is the study of human populations in terms of size,density and others statistics
      - economic environment
        
        consists of economic factors that affect consumer purchasing power and spending patterns .The economic environment can offer both opportunities and threats
      - cultural environment
        
        forces that affect a society's basic values, perceptions, preferences, and behaviors. the absorb a worldview that defines their relationship with others.
      - political environment
        
        group that influence or limit organizations and individuals in a given society
      - natural environment
        
        natural resource that are needed as inputs by marketers or that are affected by marketing activities
  - - - company
        
        marketers must work in harmony with other company department to create customer value and relationship
        
        examples : walmart's marketers can't promise us low prices unless is operations departments delivers low coast
      - suppliers
        
        suppliers from an important link in the company's overall customers value delivery network. They provide the resources needed by the company to company to produce its good and services
        
        example: toyotas knows the important of buildings close relationship with its suppliers
      - marketing intermediaries
        
        firms that help the company to promote,sell and distribute its good to final buyers .They include resellers,physical distribution firms,marketing services agencies and financial intermediaries
        
        example:lexus can't create a high-quality ownership experience for its customer unless its suppliers provide quality parts and its dealers provide high sales and services qulity
      - competitors
        
        the mkt concept sates that to be successful, a company mast provide grater customer value and satisfaction than its competitors do.-
        
        example: in a competition situations, the two competing business are indirect competitors. They contrast with direct competitors,who not only target the same customer group, but also sell the same thing for example pizza hut and dominos pizza,both sell pizza
      - customers
        
        are the most important actors in the company's micro environment
        
        types: consumer markets, business markets, reseller markets, government markets,international markets
      - public
        
        is any group that has an actual,impact on an organization's ability to achieve its objectives
        
        example:financial public,media public,government public ,citizen action public, general public, internal public