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PEST Analysis of Sports Nutrition, Five Forces Analysis of Sports…
PEST Analysis of Sports Nutrition
Economic
disposable income growth
favourable for FGF
Covid-19
detrimental factors for FGF
Political
governments initiate people do sports to keep fit
benefit for FGF
Social
the popularity of fitness, working out, and muscle building
advantage for FGF
consumer trends shift towards plant-based proteins
disadvantage for FGF
cross-cutting trend
customer need protein
benefit for FGF
Technological
products innovations
benefit for FGF
e-commerce & social commerce
advantage for FGF
Five Forces Analysis of Sports Nutrition
New entrants
government initiatives promote physical activity thereby encourage new entrants of sports nutrition
unfavourable for FGF
Suppliers
providing low price raw matierial
unfavourable for FGF
low attention to ingredients
benefit for FGF
Buyers
personalisation needs: elderly, lactose intolerance people, ect.
favorable for FGF
middle class is expanding
advantage for FGF
Rivalry
sports nutrition industry expansion
benefit for FGF
sports nutrition growth rate slow down
will enter maturity stage
disadvantages for FGF
Substitutes
blurring of sports
nutrition with adjacent nutritionals
against FGF