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Branding: Location Branding - Coggle Diagram
Branding: Location Branding
Important Information
Due week 16
brand guideline document must be A4, 16 page saddle stich
must create:
logo
colour pallet
brand guideline document
wayfinding signage
directional signage
business card
letterhead & email signature
presentation template
1 touch point mockup
Part 1: Research
unpack the brief
research location branding systems relevant to this project
How would your location benefit from the implementation of this assessment
Part 2: Planning
List and Explain current design trends and how that will influence you
Produce a mood board and colour pallette
document any current identity systems & what it says about your location
Answer key questions and explain target audience and tone of voice for chosen location
produce visual solutions to any possible issues
create 5 logo concepts
obtain feedback from at least 3 people
describe the elements and principles used in your work
Part 3: Production / Presentation
design signage; location and directional in accordance with the rules of your location and IP requirements
discuss and implement any required changes regarding legal and business with your teacher
prepare print ready PDF's
Prepare a digital presentation documenting the project and present to the class
Part 4: Rationale
write a rationale on how your solution address the requirements of the brief, have you met the IP issues & were you successful
explain how you responded to feedback and what is your justifications to your decisions
assess the areas in which you could improve and how you would do so
list 3 strategies you could implement for your own professional development