Social
The campaign can communicate and impact to the middle class audience by giving them ways to buy same quality products but in cheaper prices
To some extent, this campaign can aware the rural manufactures about the worth of their products
If executed well, the campaign can educate the people about massive profits the brands are getting from cheaper products
If the idea motivates people to buy more from the rural markets, this will bring more flow of income to the manufactures, hence improving the product quality and range.
Execution
Digital Medium , relatively easy to produce. Product images easily available online
Info about the products easily available, market prices and trends are easy to know.
Everyone buys products from both markets, collecting data would be easy and more efficient
**Idea: A campaign to encourage people to buy products produced by rural women
Strengths
Weaknesses
Cannot target the large audience who're already buying from the brands
Brand mafia is big, one campaign is not enough to beat all the marketing they do
Budget to run the campaign can be a problem
Local manufactures may not be comfortable to give out info about their products or even being a part of this campaign as they're happy with what they have
Trusting the in local product quality can be an issue
Opportunities
this side is unexplored. People don't talk about this and if this is done, at least it will create some awareness
It can get brands to pay more to the local manufactures at least if they cannot reduce their product prices
The prices of almost everything is increasing exponentially in the market and there's a need to talk about this before this gets out of the hand
More diversity in products
increased flow of income for rural manufactures
A batter understanding of competitive market
Threats
Getting support from the community will be a major problem
People don't care about such things that much.
there can be a retaliation in the form of marketing campaign from any other brand
Thinking Hats
White paper
The data and information can be taken from internet, the product prices are easily available in all forms (retail, sale, manufacturing)
Also, the data can be collected by interviews and research forms because almost everyone buys from these two markets
Fire and Warmth
This is going to be the strongest part of the campaign. People are connected emotionally. Making the community feel for the people who are being oppressed in different ways. The campaign will show how much effort a local manufacture puts in his products and still gets paid in pennies.
Sunshine
Adding a pause to the forever hiking prices of products. Creating an emotional connection between people of two different backgrounds
A stern Judge
retaliation from the corporate market
Vegetation and rich growth
I would go to medium in this. slider graphics, illustrations or a one simple meaningful sketch, telling almost everything
The sky and overview
Research method: Questioners, Interviews, Articles, Market prices, visiting the rural areas to see and verify if the products actually are worth competeing with the ones available in the market
5 W's
When
2020 (Analysis on the most recent prices)
Why?
To know how much profits are going in the pockets of bands but not the manufactures. To create more awareness
Who?
Rural Manufactures / Urban Market
Where?
Rural small factory areas, modern urban markets
What?
Wallets / cultural Clothes / shoes / bags / jewe