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Marketing Research - Coggle Diagram
Marketing Research
Research Info
Product Development
Policy
Attitudinal
Public Consultation
Behavioural
Communications
Public Relations
Market Measurement
Ethics
Protecting Participants
Fraudulent Activity
Privacy
Distorted Results
Personal Data
Codes Of Practice
Process
Planning
Exploratory Research
Refining Design
Main Collection
Analysis + Design
Report Findings
Data Types
Primary
Secondary
Quantitative
External
Internal
Qualitative
Small Business + Non-Profit
Informal Surveys
Internet Search
Customers
Observing Competitors
Secondary Data
Roles
Planning
Who/How
Make A Difference?
Research Needed
Information Needed
Strategic Corporate Goals