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MLT Shoot - Coggle Diagram
MLT Shoot
Lids
Metals
Earthy
Sophisticated
Luxury
Existing Owners
New Prospect
Sleeves
Pop
Pastel
Vibrant
Paper
Colour people
Natural
Earthy tones
Texture
Work vibess
Existing owners
New Prospects
Asset Uses
PDP
In-Situ
Lifestyle
FB Ad creatives
Lifestyle
Artistic (Product Focused)
Replace old imagery -> higher value
Creative Objectives
New Customers
AIDA
Existing Owners
Show memobottle in a new light
AIDA
Re-engage