Please enable JavaScript.

Coggle requires JavaScript to display documents.

COMPANY ENVIRONMENT - Coggle Diagram

- - - - CONSUMER MARKETS
        
        individuals and households that buy goods and services for personal consumption
      - BUSINESS MARKETS
        
        buy goods and services for further processing or for use in their production process
      - RESELLER MARKETS
        
        buy goods and services to resell at a profit
      - GOVERNMENT MARKETS
        
        government agencies that buy goods and services to produce public services
      - INTERNATIONAL MARKETS
        
        buyers in other countries, including consumers, producers, resellers, and governments
  - - - help the company to stock and move goods from their points of origin to their destinations
    - - firms that help the company target and promote its products to the right markets
    - - distribution channel firms that help the company find customers or make sales to them
    - - other businesses that help finance transactions
  - - - workers, managers, volunteers, and the board of directors
    - - influence the company’s ability to obtain funds
    - - Management must take government developments into account
    - - neighborhood residents and community organizations
    - - carry news, features, and editorial opinions
    - - public’s image of the company affects its buying
- - - - LEGISLATION REGULATING BUSINESS
        
        TO PROTECT CONSUMERS
        
        TO PROTECT SOCIETY
        
        TO PROTECT COMPANIES FROM UNFAIR COMPETITION
      - SOCIALLY RESPONSIBLE BEHAVIOUR
      - CAUSE-RELATED MARKETING
    - - PERSISTENCE OF CULTURAL VALUES
        
        SHIFTS IN SECONDARY CULTURAL VALUES
        
        VIEWS OF SOCIETY
        
        VIEWS OF NATURE
        
        VIEWS OF ORGANIZATIONS
        
        VIEWS OF THEMSELVES
        
        VIEWS OF THE UNIVERSE
  - - - the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics
        
        EDUCATION
        
        rising number of educated people will increase the demand for quality products, books, magazines, travel, personal computers, and Internet services
        
        AGE STRUCTURE
        
        BABY BOOMERS
        
        GENERATION X AND Y
        
        HOUSEHOLD
        
        INCREASING DIVERSITY
        
        Marketers are facing increasingly diverse markets, both at home and abroad, as their operations become more international in scope.
        
        GEOGRAPHIC
  - - - CHANGES IN INCOME
        
        WORKING CLASS
        
        stick close to the basics of food, clothing, and shelter and must try hard to save
        
        UNDERCLASS
        
        must count their pennies when making even the most basic purchases
        
        UPPER CLASS
        
        spending patterns are not affected by current economic events and who are a major market for luxury goods
        
        MIDDLE CLASS
        
        careful about its spending but can still afford the good life some of the time
      - Changing Consumer Spending Patterns