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Netflix - Coggle Diagram
Netflix
Strenghts
Accessibility: all over the worldand on many devices
Personnalized customer experience (targeting)
Convenient : no need for in-store visits, watchable from home
Diversified and quality content
Large customer base (traceable)
Stong brand recognition
Weaknesses
Non original business model
Licence costs: lack of exclusivity in the content
High pricing
Opportunites
Demand for video streaming growing
Possibility to work with other stream networks
Exclusive and quality content (netflix series and movies) compared to concurrents
Threats
Big concurrence
Other selling and media industry getting in the business (Amazon...)
Free streaming sites