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MARKETING-ENVIRONMENT-3-800x500 , - Coggle Diagram
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Marketing Environment
Consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
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Cultural Environment
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Consists of institutions and other forces that affect a society's basic values, perceptions, and behaviors.
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Customers
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International buyers in other countries, including consumers, producers, resellers and governments.
Public
Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.
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Media carry news, features and editorial opinions.
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Internal include workers, managers, volunteers and the board of directors.
Competitors
Marketers must gain strategic advantage by positioning their offerings strongly against competitors offerings in the minds of consumers.
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