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Marketing Environment - Coggle Diagram
Marketing Environment
Differential Advantage
Identify Gaps
Can You Fill Gaps
Competitors Strengths
Emphasise Differential
Competitors Attributes
Sustain Differential
Organisation Attributes
Explore differential
Demanded Attributes
Implement Differential Advantage
Identify
Competitive Positions
Bargaining Power (customers)
Threat Of Substitutes
Bargaining Power (suppliers)
Threat Of New Entrants
Industry Rivalry
Strategic Objective/Focus
Product Development (New/Current)
Market Development (Current/New)
Diversification (New/New)
Market Penetration (Current/Current)
Competitive Advantage
Differentiation
Cost Leadership
Focus
Micro
Key Stakeholders
Publics
Financials
Media
Government
Consumer Groups
Activists
Local + General Public
Suppliers
Raw Goods
Finished Products
Competitors
Direct
Substitutes
New Entrants
Marketing intermediaries
Selling
Promoting
Distribution
Customers
Business Markets
Reseller Markets
Consumer Markets
Government
International Markets
Macro
External forces
Technological
Environmental
Social
Economical
Political
Legal
Ethical