Please enable JavaScript.

Coggle requires JavaScript to display documents.

company marketing The Company's Marketing Environment Definition:…

- - - - monitor supply availability
  - - - distribution channel firms that help the company find customers or make sales to them
    - - help the company to stock and move goods from their points of origin to their destination
    - - help the company target and promote its products to the right markets
    - - help finance transactions or insure against the risk associated with the buying and selling of goods
  - - - individuals and households that buy goods and services for personal consumption
    - - buy goods and services for further processing or for use in their production process
    - - buy goods and services to resell at a profit
    - - made up of government agencies that buy goods and services to produce public services
    - - buyers in other countries, including consumers, producers, resellers, and governments
  - - - influence the company's ability to obtain funds
    - - carry news, features, and editorial opinions
    - - influence in government developments
    - - voluntarily or non-voluntarily formed public groups for the benefit of general consumer
    - - neighborhood residents and community organizations
    - - general public's image of the company affects its buying
    - - workers, managers, volunteers, and the board of directors
- - - - born between 1946 and 1964
        
        the baby boomers
      - born between 1965 and 1976
        
        generation x
      - born between 1977 and 2000
        
        generation y
    - - change in the number of people in households
    - - e.g in 2008, the world had, for the first time, more of its population living in towns and cities than in the rural areas
    - - a rise in the number of educated people
    - - increasing in the variety of ethnic and racial makeup
  - - - views of themselves
      - views of organizations
      - views of society
      - views of nature
      - views of the universe
    - - core beliefs
      - secondary beliefs
  - - - spending patterns not affected by economic events
        
        upper-class consumers
      - considerably careful about its spending patterns
        
        middle-class consumers
      - sticks close its basic necessities e.g food, clothes
        
        working-class consumers
      - count their pennies when making basic purchases
        
        under-class workers
    - - change in the way the total amount of money is spent on final goods and services by individuals and households for personal use and enjoyment
  - - - protect companies from unfair competition
      - protect consumers from unfair business practices
      - protect the interests of society from unbridled business behavior
    - - companies encourage their managers to look beyond what the regulatory system allows and simply "do the right thing"