FOMO (always in the
context of social comparison)
I don't have what they have (jealousy)
I'm not able to engage in discussion related to a topic (incapacity / insufficiency)
The dish ordered by the other table
Latest book / tech / app
Scarcity - I wanted it but it went out of stock before I could lay my hands on it. Other people were successful in getting it
Want to go to a trip but chose some other place, now I'm seeing other people go there and enjoy (I had the wrong information about that place)
I missed that celebration / event - didn't have the fun that other people had and can't flaunt on social media
I'm more disturbed when people I know are able to do things that I am not (immed. friends / family members)
Missing out on latest releases or tech updates because they're not rolled out to everyone / I don't know how to activate
The actual product was better than what it looked like on the menu
Didn't eat the full dish earlier
Didn't like the dish last time but this time it looks better
Didn't care enough about the dish but it's probably better than my current dish
Didn't claim
Didn't know all the features, or didn't value all the features
looked only at the price
Improved the product
Achievements since the last time
Better price
Everyone is talking about something that I didn't have a chance to try. I feel left out, and catching up is difficult
I had Digit's policy. It wasn't a big deal earlier. But now everyone is talking about it. They have new features
I already have a policy and have to wait for the year to finish to get back there
I forgot to renew on time
Missed the due date
Missed the discount
I hear other people's testimonials and feel J
Awards for Digit
Customer testimonials
PR coverage
customer growth
new product launches
high-tech
investment news
People I can identify with have Digit but I don't (familiarity)
location
same vehicle
same demographic (age, gender)
similar professions
similar experience (others who claimed)
Others are flaunting it but I don't have it any more
claim experience
coverages
price
customer experience
tips that other people get
received a call from the founder (LinkedIn)
click to edit
flattery