Please enable JavaScript.
Coggle requires JavaScript to display documents.
MYNTRA (needs), selection/descision making process, first interaction(app)…
MYNTRA (needs)
better size charts
to look at varied options at once
easy return
brands can be identified clearly
less time to physically go
better offers
good brands
look for new trends
get a better idea about brands/ products
less tiring
stay at home and shop
many brands under one roof
compare different prices
good filters for price, fitting etc
easy to visualise the product usage
styling options
suggestions for similar products
trustworthy and fast delivery
more stock options/ notification
visually pleasing interface
accessible and easy to use website/app
doorstep delivery
instantaneous need fulfilment
closet option
budget management
customer feedbacks/ reviews/ratings
image of the real product by customers
app specific coupons/ rewards
gifting options
notifications
quotes while loading
product specifications mentioned in detail
special sale offers
price range collections
price changes as coupons expire when returned
out of stock item
no questions asked for return
selection/descision making process
will it fit?
do I need it?
can I afford?
would there be a better offer in the future?
creates urgency (stock availability)
clickbait
fit on model looks different
rgb- cmyk difference
brand specific sizing not universal
creating an account gives reward
free shipping incentives
after gst prices
payment option offers
impulsive buying behaviour because of discounts
anxiety about return
can't wait for it to arrive
will it look good on me?
will it go with other outfits
comfortable or not?
decision based on brand of product
check for a better price by comparing other sites
first interaction(app)
attracts user to the deals of the day
first time user option
thumbnail of last seen
easy to navigate
too many offers- confusing
comfortable browsing
distracting options
trust regarding the product quality/fittings
hesitation for return/ money and product
payment trust issues
exciting options
searching for products through tags
feeling of missing out on offers
trial order for trust
first interaction looks trustworthy
handpicked feeling
explorations / browsing
window shopping
market research is easy
easy to navigate categories
new brands in the market are highlighted
similar searches are shown
good suggestions for various products
know what other buyers liked
psychological pricing
eta
emi options available
popular searches
model size also mentioned
best fit suggestions for different users
visual journey introduction to the service
tv advertisement
newspaper ads
google paid ads
word of mouth
radio
sms notifications
social media
special occasion offers
YouTube ads
post service
satisfaction
trust established
unsatisfied
return
feedback
pre service
first thought
window shop
event specific
prompt
ads
need
priorities set
Poster
Basic Features
Add database
Selection from database
Suggestion
From ecommerce sites (ads)
directly adds to your closet
From associated influencers
auto-generated
past search
account creation
Vision
Value proposition
service
reaching the page
delivery
payment
login necessary
Revenue generation
ecommerce