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Mr Mustard Youtube Strategy - Coggle Diagram
Mr Mustard Youtube Strategy
Business Growth
7 Things to consider before you start
3 Things that will kill your business
Make it flow - Building a sales pipeline that works
Don't do it for the money
Resist Perfection
2 core reasons why business's fail - Product fit and market size
Why setting up a business is the same as throwing a party
5 reasons why you should start a business and 5 why you shouldn't
Only 3 things that matter to grow your business - Customers / Frequency / Average Order Value. You only need to increase each one by 30% to double your business
Likes and comments don't pay the bills, traffic does
Imagine your sales funnel as a kettle - to build momentum you can't let it go cold
Marketing 101: Look at it from your customers perspective
Don't make assumptions
Don't just sell your products but how they will make them feel eg Ice cube tray vs drinking a cold beverage on a hot day
When / should I quit my job to start my own business?
Business tools i rely on
Passion does not equal profit
Selling Abroad: 5 ways to sell your products abroad - Distributors and how to find them, trade fairs etc..
Ways to raise finance
Product Related
Service Business: Think of your service as a product
3 Things to do before you make anything
Retail Ready - 3 things to consider before trying to sell your product to retailers
Process to import goods from China
Negotiating with your suppliers
Packaging - the 3 second rule
Design Process: Aestheitc DNA -> Market Research / demand -> Purpose / Why / narrative -> Pricing / Manufacturing considerations so design + meaning + commercial considerations
Rules about Me Too Products - need to compete on at least 2 differentiators - price, design or message
How to test you product idea
How to research demand for your product
How to find the right manufacturers for your product
What I shout to people when i'm watching sharktank
5 Questions you need to ask your factory on Alibaba
Selling to big box retailers - what to know and when to do it
Mindset
You can fail at something you don't love so why not fail at something you do love - Jim carey
Doubt Vs Faith -Doubt - is not useful or constructive, its hard enough trying to create something extraordinary without doubt hampering your plans. Faith, commitment and belief is needed to achieve something extraordinary.
Failure is not final and it is inevitably part of the journey. Its how you get up that matters
Resources
Product pricing Matrix
The complete product launch formula