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BNA_G4_Business Model – A Value Ecosystem, G4 (王歆瀚, 盧芝莛, 趙弘毅), Example,…
BNA_G4_Business Model – A Value Ecosystem
G4(adidas shoes)
key partners
Oechsler(manufacturer)
key activities
value proposition
nice look
comfortable
customer relationship
anniversary,after-sales service
customer segments
channels
internet
fashion
function
R&D
key resources
technology,researchers
cost structure
material
revenue streams
sell products
What is business model?
core value
value transmission
value acquisition
value creation
Business model six elements
Market position
Business system
Key resources and abilities
Free cash flow structure
Corporation value
Technology、Capital、
Talent
Profit model
Gain、Divided profit
Invest your bussiness
produce research or sales
corporation select result
beginning
Who needs Business model
New venture
explore more important than execute
don't be limited by old conception
gather information comprehensively
don't object new idea easily.
Mature enterprise
figure out the Business model canvas they use
execute there own Business model canvas more reasonable and maturer
Transformation venture
innovation or be eliminated
nowadays it's about Business model competition
innovation is necessary
value proposition
creating feature
difference
technology
pricing
performance
story
channels
interacting with costumers
delivering brand value
positioning
product positioning
market positioning
brand
Operating business model
Strategic business model
channel model
the way to transmit
organization model
set up managing control system
activities model
offer value
positioning industrial value chain
set up profit model
G4
王歆瀚
盧芝莛
趙弘毅
Example
Publish-subscribe model
Netflix
3 kinds of plans
cancel anytime
watch video with low price
Spotify
4 kinds of Premium plans
Millions of sings and podcasts
cancel anytime
long-term contract
get recurring revenues
Peer 2 Peer Catalyst model
Airbnb
Airbnb Service charge
decentralized internet-based economy
digital marketing
customer segments
traditional marketing
