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Some strategies for segmentation, International population of students,…
Some strategies for segmentation
Market interactions
Supply side
Number of competitors
Market share of competitors
Elasticity of competitor's inputs
Competition by price, quantity, quality?
Competitors are not homogeneus. They all differentiate.
How do they segment?
Demand side
Analyse segments
Segmentation possibilities
by age cohort
By income cohort
by proximity
Considering homogeneus competitors
By potential social mobility
Aspirations
Social environment
Social capital/assets
Local population of students
International population of students
by continent
by country income level
International rankings appealing
Information source: ONS, Surveys, MSOA, LSOA
