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Executional Framework - Coggle Diagram
Executional Framework
Slice-of-life
Encounter
Problem
Interaction
Solution
Animation
B2B use
cheap method
Costs coming down
Testimotials
Paid actor/Customers
enhance credibility
Service sector
Authoritative
Expert authority
Independent evidence
Scientific evidence
Informative
Straightforward manner
Not at TV and print ad
Common in Radio
Fantasy
make-believe experience
Demonstration
Steps