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Vision, Mission,
Values and Goals - Coggle Diagram
Vision, Mission,
Values and Goals
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Vision
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Organisations statement, expression, declaration or assertion,
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Mission
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Purpose, duty, driver,
toward end goal/vision
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Values
Enduring beliefs about proper
standards of conduct (Nystrom, 1990)
Enduring beliefs about proper
standards of desired outcomes (Rokeach, 1968)
Drive motivational goals
(Schwartz & Bilsky, 1987)
Bedrock of organisational culture
(Hill et al, 2014, p. 16)
Relationship between values,
culture and performance
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Goals
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Examples - Market leadership, growth,
top corporate citizen, global scale