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SAMSUNG MARKETING PLAN :, , - Coggle Diagram
SAMSUNG MARKETING PLAN :
EXECUTIVE SUMMARY
The success of Samsung Mobile will come from expanding its target market and being "ahead of the game".
ENVIRONMENTAL ANALYSIS
Information about Samsung's Mobile current situation with respect to the marketing environment.
ASSESSING MARKETING ENVIRONMENTAL FACTORS
• Competitive
• Economic
• Political
• Legal
• Regulatory
• Technologica
• Sociocultural
ASSESSING TARGET MARKET(s)
• No Restrictions
• Target Market is rapidly ecpanding
• Tight focus on business
ASSESSING CURRENT MARKETING OBJECTIVES AND PERFORMANCE
• Objective - Appeal to large target market
• Have newest product on market
• Performance - Are objectives consistent with changing target market.
SWOT Analysis
Assessment of the organizations strenghts,weaknesses,opportunities. and threats.
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OPPORTUNITIES
Growing demand and popularity of not only smart phones, but mobile devices alike.
THREATS
• Competitors (Apple, HTC, etc.
•Price and Products
• Demand for newer and better electronics and technologies.
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PERFORMANCE EVALUATION
Explanation of how the company will evaluate the performance of the implemented plan.
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