Current Situation
Solution?
Civil Government
Change of Election Law
Caretaker Government
(Houkoume inti2aliye)
Negotiate with ruling parties
To be Continued...
Unify the Demands with Civil Groups
Strike Partnerships/Sell the plan to Other Parties/Individuals
(Civil Groups, People working solo like naamat frem, chamel roukoz etc...)
Form a group of high caliber Individuals that are skilled and ready to negotiate
What's The Real Problem?
Government Structure
Slow and not Agile for decision making
Approvals need to be met by all Parties for every decision which makes it impossible due to political stabbings
The Election System
Many are left underrepresented
53% did not vote!
Only 47% of voters actually voted VS 70% in France!
Give the right to the same people again based on ethnicity
No Representation Of All parties across all Lebanon
In South of Lebanon no competition with Amal/Hezbollah
Same in North and other parts of Lebanon
Target Audience
Who is our Target Audience?
Youth 18 - 24
Liberals
1M
200k
Non Voters
2M
People Straying from their current Party
300K
Engagement Plan
Youth
Influenced Social Media
Non Voters
Create and Engaging Video Content (Dramatic/Emotional)
Check "Media"
Team
What is the Party's structure
According to heat map of Lebanon's Voters/Non-Voters that need to be gathered
Use Field Team to Educate
Check "Field Operations"
What Type of people do we currently lack and need?
Media
Media Streams
TV
Social
Make Allies not Enemies
Create an undercover Page that Shares Funny and Political Content and Promotes Mouwatinoun's Agenda from time to time
Share and Sponsor Funny viral videos via Influencers such as Nekat Lebanese - Shitaarabsneversay etc...
Understand Who could be allies to keep promoting Charbel/Mouwatinoun and who not be (Jadeed/MTV/Manar/LBC etc...)
Field operations
Based on a Map of Lebanon with areas of most Non-Voters
Engage a field team to educate the people on the power of Voting
Objectives
Increase Awareness + Education
Retargeting
Get the Message out on Importance of voting
Sponsored by Mouwatinoun
Get 1 an Email/Mobile Number to retarget the people visited on Social Media based on Email/Mobile
Ask them for 1 thing: Please Vote in the next Elections!
Data
Population Stats
Demographic Analysis of Voters
Demographic Analysis of Non-Voters
Stats By Industry
Analysis on Lebanese living abroad by country
Most Created Jobs By industry
Most Revenue Generated by Industry
Most Growing Industries in Emerging Countries
Most Produced Resources by Lebanon
Civil Groups
Who are their leaders/members
Which are the most influential? What is their ideology
Are they getting funding? from whom?
Political leaders
Corrupted fields by party/individuals
Understand current threats (US sanctions / Money controlled in banks)