Digital Webs
Social Media
Platforms
Apps
Websiites
Content
websites and applications that enable users to create and share content or to participate in social networking.
a set of related web pages located under a single domain name.
"for more information, please visit our website"
content is the information and experiences that are directed toward an end-user or audience. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts".
a platform is the basic hardware (computer) and software (operating system) on which software applications can be run.
App is short for "application," which is the same thing as a software program. While an app may refer to a program for any hardware platform, it is most often used to describe programs for mobile devices, such as smartphones and tablets.
Advantages
Mobile apps are faster then using websites. Push Notifications and also you can get instant updates
Disadvantages
Large apps can be cumbersome. A bad app can damage your brand
Advantages
Easy to Use and Update
Expand Your Market
Disadvantages
Spam and advertising
Bullying, trolls, stalkers, and crime
Advantages
You can create organic content
You can build your own brand
Disadvantages
Gives People a License to be Hurtful
Lacks Emotional Connection
Disadvantages
can be extremely time consuming
Can be difficult to automate or computerize
Advantages
Higher visibility in search engines
Improved brand reputation
Advantages
They increase consumer choice and convenience
Improve efficiency and competitiveness of industry
