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Corporate Communication :check:, corporate communication - Coggle Diagram
Corporate Communication :check:
importance
convey core messages
harness co. image
strategic initiatives
build and manage reputation
effects
Corporate Identity
Value
professionalism
impact
Functions
cust.comm.& mrktng
crisis comm
media & pr
internal comm
An image building exercise
communicates messages to its stakeholders to transmit coherence credibility and ethics
pr
community relations
adv
exhibitions
event mgmt
imc
USES
Forms
mixed
spoken
interviews
press conference
CORRESPOND
written
press release
emails
reports
Internal
employees
shareholders
pib
External
pob
public
stakeholders
Whom
shareholders & stakeholders
influence and convince
corporate communication
