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Marketing Mix - Coggle Diagram
Marketing Mix
Promotion
social media
partnerships with local businesses
wineries
breweries
liquor stores
bars
local events and festivals
conventions
parties
sporting events
Positioning
Positive
Fun
Safely Promoting Alcohol
Safely delivering alcohol
Easy to use
People
Customers
Delivery Drivers
Partnership Business Owners
Manufacturers
Distributers
Place
Northeast Ohio
Potentially elsewhere if successful
highly populated cities
Packaging
Delivery van
Boxes have our logo on them
Bottles and cans are secured
Doesn't let bottles and cans roll around or break during delivery
Politics
Working around different laws regarding alcohol
Competing with similar businesses
Getting permits to delivery
Making sure to card customers
Price
price varies per bottle
delivery fee depends on distance
Product
alcohol delivery
cocktail kits