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Corporate Identity, C.I.M - Coggle Diagram
Corporate Identity
Types of Corporate Identity
Corporate
organization
1 name and 1 visual
Endorsed
Under an endorsed identity strategy.
its subsidiares.
Branded
name
reputations
life cycles
personalities
compete with other brand from the same company.
Behavior
Objetive
Favorable reputation
Propensity to buy
Symbolism
Logo
Typography
Advertising
Uniform
Distinctives
Communications
C.I.M
