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(Basic Organizational Structures, STRATEGIC MARKETING ISSUES, Resources…
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Value chain analysis
A value chain is a linked set of value-creating activities that begin with basic raw mate- rials coming from suppliers, moving on to a series of value-added activities involved in producing and marketing a product or service, and ending with distributors getting the final goods into the hands of the ultimate consumer.
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Corporate culture
is the collection of beliefs, expectations, and values learned and shared by a corporation’s members and transmitted from one generation of employees to another.
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