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Increasing perceived brand value - Coggle Diagram
Increasing perceived brand value
Qualitative research
Sampling methods
Stratified Sampling
Dividing in groups per department
Simple Random Sampling
Contacting employees (respondents)
By mail
My phone
By teams message
Analysing methods
Transcribing interviews
Record interview > later on type it out
Method of interview
Structured
Semi-structured
Type of research
Exploratory
Explanatory
Comparing already existing employee satisfaction research with new research
Generating research questions
Sub-questions
Meso, micro & macro
Methodological questions
Theoretical questions
Literature review
What is an employer brand?
What is brand value?
How can a brand value be increased?
How to change the perception of a employer brand?
Literature research
Google scholar
Metesearch
Business data bases
Nexis Uni > company information
Statista
Ebsco
Emerald
Library